Quick SEO Tips
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Quick SEO Tips (Search engine optimization)
If you absolutely MUST use Java script drop down menus, image maps or image
links, be sure to put text links somewhere on the page for the spiders to follow.
Content is king, so be sure to have good, well-written and unique content
that will focus on your primary keyword or phrase.
If content is king, then links are queen. Build a network of quality
backlinks using your keyword phrase as the link. Remember, if there is no good,
logical reason for that site to link to you, you don’t want the link.
Don’t be obsessed with PageRank. It is just one isty bitsy part of the
ranking algorithm. A site with lower PR can actually outrank one with a higher
Be sure you have a unique, keyword focused Title tag on every page of your
site. And, if you MUST have the name of your company in it, put it at the end.
Unless you are a major brand name that is a household name, your business name
will probably get few searches.
Fresh content can help improve your rankings. Add new, useful content to your
pages on a regular basis. Content freshness adds relevancy to your site in the
eyes of the search engines.
Be sure links to your site and within your site use your keyword phrase. In
other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
Focus on search phrases, not single keywords, and put your location in your
text (“our London store” not “our store”) to help you get found in local searches.
Don’t design your web site without considering SEO. Make sure your web
designer understands your expectations for organic SEO. Doing a retrofit on your
shiny new Flash-based site after it is built won’t cut it. Spiders can crawl
text, not Flash or images.
Use keywords and keyword phrases appropriately in text links, image ALT
attributes and even your domain name.
Check for canonicalization issues – www and non-www domains. Decide which
you want to use and 301 redirect the other to it. In other words, if
http://www.domain.com is your preference, then http://domain.com should redirect to it. (SEO Guidelines
Check the link to your home page throughout your site. Is index.html
appended to your domain name? If so, you’re splitting your links. Outside links
go to http://www.domain.com and internal links go to
Frames, Flash and AJAX all share a common problem – you can’t link to a
single page. It’s either all or nothing. Don’t use Frames at all and use Flash
and AJAX sparingly for best SEO results.
Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php,
etc. and it won’t make a difference as far as your SEO is concerned.
Got a new web site you want spidered? Submitting through Google’s regular
submission form can take weeks.
The quickest way to get your site spidered is by getting a link to it through another quality site.
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